Running a giveaway is one of the easiest ways for your brand to increase its visibility and following, to simplify lead generation, promote products, and gauge market interest in your offering. Still, running a giveaway that will help your business rise to stardom overnight does require a little bit of planning and research, which is why you should handle it with due care.
Images that Speak Volumes: Perfect Background Designs
Once you’ve come up with the giveaway budget, occasion, theme, and other critical bits that will impact the look of the entry page, it’s time to start building the design brick by brick.
To set the page design on the right foot, start by choosing a winning background or the header image. Your safest bet here is to go with clear, in-focus pictures which convey the campaign message concisely, so that the viewers would instantly know what the giveaway theme is and what benefits they can hope to scoop by joining it.
Ideally, the colors on the giveaway entry page should be evocative of your brand’s color scheme, but if this isn’t an option, you can always go with hues that inspire the mood you’re aiming to foster in your target audience through the campaign.
Paint with Colors of Windfall: Custom-Built Giveaways
After you’ve picked the background for your giveaway, it’s time to turn your attention to the key elements of the campaign entry page, such as primary and secondary tones, fonts, and header text.
As a rule, it’s best to pull the primary color from the background image – but instead of simply opting for the most dominant tone on the page, go with a hue which appears in your brand logo.
The same goes for the fonts: the closer they are to your brand logo, the better – and if you want to draw attention, you can always make the font slightly larger in the header than elsewhere on the page. That way, you’ll achieve a well thought-out website impression and keep visual distractions to the minimum
For a neat bonus, you should consider including multiple social sharing CTAs to prompt the viewers to spread the word about the giveaway on their social networks since this is one of the easiest and the most affordable ways to reach a fresh pool of potential customers who fit your target audience criteria.
Hit the Giveaway on the Head: Choose the Header Text
With the giveaway format in place, you can move on to the header and CTA design. The key for maximizing giveaway turnout is creating eye-catching and straightforward header text that encapsulates the essence of the campaign and the action the viewer is supposed to take in order to join it without sounding too pushy or profit-driven.
If you’re still here, your giveaway design is half-baked: use the tips listed above to come up with a winning contest entry form which you’ll promote on your social media accounts, and superior results will quickly follow suit. You’re welcome